Snowplow Analytics Review (2025)
An in-depth review of Snowplow Analytics, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Enterprise
- Privacy Focus:Strong
- Hosting:Both (Cloud and Self-hosted)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Snowplow Analytics?
Snowplow Analytics is a highly customizable event data pipeline that requires engineering effort to set up. It enables rich behavioral data collection for downstream analysis in data warehouses.
Key Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
- Edge Computing
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Pricing
Pricing Model:
Paid (custom pricing)
Pricing Details:
Open-source core; managed services pricing varies.
How Snowplow Analytics Compares to Glass Analytics
Why Choose Glass Analytics?
- Heatmaps included - Unlike Snowplow Analytics, Glass offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Snowplow Analytics
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Snowplow Analytics
- Edge computing - Faster performance and reliability compared to Snowplow Analytics's architecture
- Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Snowplow Analytics Alternatives
Looking for alternatives to Snowplow Analytics? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsStatcounterUmamiWoopra
Additional Notes
GDPR compliant, open-source
Ready to try a better alternative to Snowplow Analytics?
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