Matomo Review (2025)

Name: Matomo Review
Item: Matomo
Rating: 4.5
Author: Glass Analytics

An in-depth review of Matomo, its features, pricing, and how it compares to alternatives.

Quick Facts

Target Audience:SMBs to Enterprise
Privacy Focus:Strong
Hosting:Both (Cloud and Self-hosted)
Website:Visit Site

Core Features

Heatmaps:Yes
Session Recordings:Yes
Conversion Tracking:Yes
Real-time Data:Yes

Privacy & Compliance

Cookieless:
GDPR Compliant:Yes
Script Size:N/A
Data Retention:N/A

What is Matomo?

Matomo is a full-featured, privacy-respecting alternative to Google Analytics. It supports self-hosting, goal tracking, ecommerce analytics, and custom dashboards, making it ideal for organizations seeking control and compliance.

Key Features

Core Analytics

Conversion Tracking
Real-time Analytics
Data Layer Integration
Edge Computing

User Behavior Analysis

Heatmaps
Session Recordings
Scroll Depth Tracking
Funnel Analysis

Pricing

Pricing Model:

Freemium (Free self-hosted; Cloud from €19/month)

Visit Official Website

How Matomo Compares to Glass Analytics

Why Choose Glass Analytics?

Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Matomo
Scroll depth tracking - See how far users scroll on your pages, a feature not available in Matomo
Edge computing - Faster performance and reliability compared to Matomo's architecture
Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
5-year data retention - Keep your analytics data for longer than most alternatives

See a Live Demo

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Matomo Alternatives

Looking for alternatives to Matomo? Here are some other popular analytics tools you might want to consider:

Additional Notes

100% data ownership, GDPR compliant

Ready to try a better alternative to Matomo?

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