Google Analytics 360 Review (2025)

An in-depth review of Google Analytics 360, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:Enterprise
  • Privacy Focus:Limited
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:No
  • Session Recordings:No
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:
  • GDPR Compliant:Limited
  • Script Size:N/A
  • Data Retention:N/A

What is Google Analytics 360?

Google Analytics 360 is the premium, enterprise version of GA, offering enhanced features like BigQuery integration, advanced attribution models, and SLAs. It’s best suited for large organizations with complex analytics needs.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Paid (~$150,000/year)
Visit Official Website

How Google Analytics 360 Compares to Glass Analytics

Why Choose Glass Analytics?

  • Heatmaps included - Unlike Google Analytics 360, Glass offers heatmaps to see exactly how users interact with your site
  • Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Google Analytics 360
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Google Analytics 360
  • Edge computing - Faster performance and reliability compared to Google Analytics 360's architecture
  • Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives
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Google Analytics 360 Alternatives

Looking for alternatives to Google Analytics 360? Here are some other popular analytics tools you might want to consider:

AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra

Additional Notes

Data used for ad targeting

Ready to try a better alternative to Google Analytics 360?

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