Adobe Analytics Review (2025)
An in-depth review of Adobe Analytics, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Enterprise
- Privacy Focus:Limited
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Adobe Analytics?
Adobe Analytics is a powerful enterprise-grade analytics suite offering robust data segmentation, customer journey analysis, and predictive insights. It integrates seamlessly with the Adobe Experience Cloud, making it a top choice for large organizations seeking deep marketing and behavioral analytics.
Key Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
- Edge Computing
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Pricing
Enterprise pricing varies; estimates range from $48,000 to $350,000 annually.
How Adobe Analytics Compares to Glass Analytics
Why Choose Glass Analytics?
- Heatmaps included - Unlike Adobe Analytics, Glass offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Adobe Analytics
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Adobe Analytics
- Edge computing - Faster performance and reliability compared to Adobe Analytics's architecture
- Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Adobe Analytics Alternatives
Looking for alternatives to Adobe Analytics? Here are some other popular analytics tools you might want to consider:
Additional Notes
Data used for ad targeting
Ready to try a better alternative to Adobe Analytics?
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