Fathom Analytics Review (2025)
An in-depth review of Fathom Analytics, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:SMBs
- Privacy Focus:Strong
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Fathom Analytics?
Fathom Analytics is a privacy-focused alternative to Google Analytics that avoids cookies and intrusive tracking. It delivers clean, essential insights in a simple dashboard, suitable for businesses prioritizing compliance and speed.
Key Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
- Edge Computing
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Pricing
Pricing Model:
Paid (from $14/month)
Pricing Details:
Starts at $15/month for up to 100,000 monthly pageviews.
How Fathom Analytics Compares to Glass Analytics
Why Choose Glass Analytics?
- Heatmaps included - Unlike Fathom Analytics, Glass offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Fathom Analytics
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Fathom Analytics
- Edge computing - Faster performance and reliability compared to Fathom Analytics's architecture
- Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Fathom Analytics Alternatives
Looking for alternatives to Fathom Analytics? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra
Additional Notes
GDPR compliant, cookieless tracking
Ready to try a better alternative to Fathom Analytics?
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