Mixpanel Review (2025)
An in-depth review of Mixpanel, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Product teams
- Privacy Focus:Moderate
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Mixpanel?
Mixpanel is a leading product analytics platform focused on event-based tracking. It enables deep analysis of user engagement, retention, and conversion paths, particularly for SaaS and mobile apps.
Key Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
- Edge Computing
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Pricing
Pricing Model:
Freemium (Free up to 100K monthly users)
Pricing Details:
Free plan for up to 100K monthly tracked users; paid plans start at $25/month.
How Mixpanel Compares to Glass Analytics
Why Choose Glass Analytics?
- Heatmaps included - Unlike Mixpanel, Glass offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Mixpanel
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Mixpanel
- Edge computing - Faster performance and reliability compared to Mixpanel's architecture
- Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Mixpanel Alternatives
Looking for alternatives to Mixpanel? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra
Additional Notes
GDPR compliant
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