Mixpanel Review (2025)

An in-depth review of Mixpanel, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:Product teams
  • Privacy Focus:Moderate
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:No
  • Session Recordings:No
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:
  • GDPR Compliant:Yes
  • Script Size:N/A
  • Data Retention:N/A

What is Mixpanel?

Mixpanel is a leading product analytics platform focused on event-based tracking. It enables deep analysis of user engagement, retention, and conversion paths, particularly for SaaS and mobile apps.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Freemium (Free up to 100K monthly users)
Pricing Details:

Free plan for up to 100K monthly tracked users; paid plans start at $25/month.

Visit Official Website

How Mixpanel Compares to Glass Analytics

Why Choose Glass Analytics?

  • Heatmaps included - Unlike Mixpanel, Glass offers heatmaps to see exactly how users interact with your site
  • Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Mixpanel
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Mixpanel
  • Edge computing - Faster performance and reliability compared to Mixpanel's architecture
  • Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives
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Mixpanel Alternatives

Looking for alternatives to Mixpanel? Here are some other popular analytics tools you might want to consider:

AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra

Additional Notes

GDPR compliant

Ready to try a better alternative to Mixpanel?

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