Google Analytics Review (2025)

An in-depth review of Google Analytics, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:All businesses
  • Privacy Focus:Limited
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:No
  • Session Recordings:No
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:No
  • GDPR Compliant:Limited
  • Script Size:45.7KB
  • Data Retention:14 months

What is Google Analytics?

Google Analytics is the most widely used web analytics platform, offering comprehensive tracking of user behavior, conversions, and marketing campaigns. It serves as the industry standard for digital analytics.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Free (with limitations)

How Google Analytics Compares to Glass Analytics

Why Choose Glass Analytics?

  • Heatmaps included - Unlike Google Analytics, Glass offers heatmaps to see exactly how users interact with your site
  • Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Google Analytics
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Google Analytics
  • Edge computing - Faster performance and reliability compared to Google Analytics's architecture
  • Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives

Google Analytics Alternatives

Additional Notes

Data used for ad targeting

Ready to try a better alternative to Google Analytics?

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