Google Analytics Review (2025)
An in-depth review of Google Analytics, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:All businesses
- Privacy Focus:Limited
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:No
- GDPR Compliant:Limited
- Script Size:45.7KB
- Data Retention:14 months
What is Google Analytics?
Google Analytics is the most widely used web analytics platform, offering comprehensive tracking of user behavior, conversions, and marketing campaigns. It serves as the industry standard for digital analytics.
Key Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
- Edge Computing
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Pricing
Pricing Model:
Free (with limitations)
How Google Analytics Compares to Glass Analytics
Why Choose Glass Analytics?
- Heatmaps included - Unlike Google Analytics, Glass offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Google Analytics
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Google Analytics
- Edge computing - Faster performance and reliability compared to Google Analytics's architecture
- Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Google Analytics Alternatives
Looking for alternatives to Google Analytics? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra
Additional Notes
Data used for ad targeting
Ready to try a better alternative to Google Analytics?
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