Segment Review (2025)

An in-depth review of Segment, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:Enterprise
  • Privacy Focus:Moderate
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:No
  • Session Recordings:No
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:
  • GDPR Compliant:Yes
  • Script Size:N/A
  • Data Retention:N/A

What is Segment?

Segment is a Customer Data Platform (CDP) that acts as a data router, collecting analytics data from multiple sources and forwarding it to analytics tools, CRMs, and data warehouses.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Paid (custom pricing)
Pricing Details:

Free for up to 1,000 monthly tracked users; paid plans start at $120/month.

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How Segment Compares to Glass Analytics

Why Choose Glass Analytics?

  • Heatmaps included - Unlike Segment, Glass offers heatmaps to see exactly how users interact with your site
  • Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Segment
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Segment
  • Edge computing - Faster performance and reliability compared to Segment's architecture
  • Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives
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Segment Alternatives

Looking for alternatives to Segment? Here are some other popular analytics tools you might want to consider:

AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra

Additional Notes

GDPR compliant

Ready to try a better alternative to Segment?

Join thousands of websites using Glass Analytics for privacy-focused insights and powerful user behavior analysis.

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