Segment Review (2025)
An in-depth review of Segment, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:Enterprise
- Privacy Focus:Moderate
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:No
- Session Recordings:No
- Conversion Tracking:Yes
- Real-time Data:Yes
Privacy & Compliance
- Cookieless:
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Segment?
Segment is a Customer Data Platform (CDP) that acts as a data router, collecting analytics data from multiple sources and forwarding it to analytics tools, CRMs, and data warehouses.
Key Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
- Edge Computing
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Pricing
Pricing Model:
Paid (custom pricing)
Pricing Details:
Free for up to 1,000 monthly tracked users; paid plans start at $120/month.
How Segment Compares to Glass Analytics
Why Choose Glass Analytics?
- Heatmaps included - Unlike Segment, Glass offers heatmaps to see exactly how users interact with your site
- Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Segment
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Segment
- Edge computing - Faster performance and reliability compared to Segment's architecture
- Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Segment Alternatives
Looking for alternatives to Segment? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra
Additional Notes
GDPR compliant
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