FullStory Review (2025)

An in-depth review of FullStory, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:SMBs to Enterprise
  • Privacy Focus:Moderate
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:Yes
  • Session Recordings:Yes
  • Conversion Tracking:Yes
  • Real-time Data:Yes

Privacy & Compliance

  • Cookieless:
  • GDPR Compliant:Yes
  • Script Size:N/A
  • Data Retention:N/A

What is FullStory?

FullStory is a robust session replay and product analytics tool that captures every user interaction on your site. It's ideal for debugging, UX improvement, and conversion analysis, especially in complex digital applications.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Paid (custom pricing)
Pricing Details:

Pricing ranges from $300 to over $1,000/month, depending on usage and features.

Visit Official Website

How FullStory Compares to Glass Analytics

Why Choose Glass Analytics?

  • Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than FullStory
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in FullStory
  • Edge computing - Faster performance and reliability compared to FullStory's architecture
  • Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives
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FullStory Alternatives

Looking for alternatives to FullStory? Here are some other popular analytics tools you might want to consider:

AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapHotjarMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra

Additional Notes

GDPR compliant

Ready to try a better alternative to FullStory?

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