Hotjar Review (2025)
An in-depth review of Hotjar, its features, pricing, and how it compares to alternatives.
Quick Facts
- Target Audience:SMBs to Enterprise
- Privacy Focus:Strong
- Hosting:Cloud (SaaS)
- Website:Visit Site
Core Features
- Heatmaps:Yes
- Session Recordings:Yes
- Conversion Tracking:Yes
- Real-time Data:No
Privacy & Compliance
- Cookieless:
- GDPR Compliant:Yes
- Script Size:N/A
- Data Retention:N/A
What is Hotjar?
Hotjar is a user behavior analytics tool offering heatmaps, session recordings, and surveys. It is widely used for UX research and qualitative feedback to improve site usability and conversion rates.
Key Features
Core Analytics
- Conversion Tracking
- Real-time Analytics
- Data Layer Integration
- Edge Computing
User Behavior Analysis
- Heatmaps
- Session Recordings
- Scroll Depth Tracking
- Funnel Analysis
Pricing
Pricing Model:
Freemium (Free basic plan; Paid from €32/month)
Pricing Details:
Free basic plan; paid plans start at $39/month.
How Hotjar Compares to Glass Analytics
Why Choose Glass Analytics?
- Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Hotjar
- Scroll depth tracking - See how far users scroll on your pages, a feature not available in Hotjar
- Edge computing - Faster performance and reliability compared to Hotjar's architecture
- Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
- 5-year data retention - Keep your analytics data for longer than most alternatives
Hotjar Alternatives
Looking for alternatives to Hotjar? Here are some other popular analytics tools you might want to consider:
AckeeAdobe AnalyticsAmplitudeAWStatsClickyCloudflare AnalyticsContentsquareCrazy EggFathom AnalyticsFullStoryGoAccessGoogle AnalyticsGoogle Analytics 360GoSquaredHeapMatomoMicrosoft ClarityMixpanelOpen Web AnalyticsPendoPlausible AnalyticsPostHogSegmentShynetSimple AnalyticsSnowplow AnalyticsStatcounterUmamiWoopra
Additional Notes
GDPR compliant
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