Hotjar Review (2025)

An in-depth review of Hotjar, its features, pricing, and how it compares to alternatives.

Quick Facts

  • Target Audience:SMBs to Enterprise
  • Privacy Focus:Strong
  • Hosting:Cloud (SaaS)
  • Website:Visit Site

Core Features

  • Heatmaps:Yes
  • Session Recordings:Yes
  • Conversion Tracking:Yes
  • Real-time Data:No

Privacy & Compliance

  • Cookieless:
  • GDPR Compliant:Yes
  • Script Size:N/A
  • Data Retention:N/A

What is Hotjar?

Hotjar is a user behavior analytics tool offering heatmaps, session recordings, and surveys. It is widely used for UX research and qualitative feedback to improve site usability and conversion rates.

Key Features

Core Analytics

  • Conversion Tracking
  • Real-time Analytics
  • Data Layer Integration
  • Edge Computing

User Behavior Analysis

  • Heatmaps
  • Session Recordings
  • Scroll Depth Tracking
  • Funnel Analysis

Pricing

Pricing Model:
Freemium (Free basic plan; Paid from €32/month)
Pricing Details:

Free basic plan; paid plans start at $39/month.

How Hotjar Compares to Glass Analytics

Why Choose Glass Analytics?

  • Cookieless tracking - Glass doesn't use cookies, making it more privacy-friendly than Hotjar
  • Scroll depth tracking - See how far users scroll on your pages, a feature not available in Hotjar
  • Edge computing - Faster performance and reliability compared to Hotjar's architecture
  • Simple, intuitive interface - Glass Analytics prioritizes ease of use without sacrificing power
  • 5-year data retention - Keep your analytics data for longer than most alternatives

Hotjar Alternatives

Additional Notes

GDPR compliant

Ready to try a better alternative to Hotjar?

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