Most brands still obsess over SEO and long-tail keywords. But the real action has shifted. Today, platforms like Reddit, Substack, Medium, TikTok, and YouTube are where attention lives. They now function as search engines in their own right.
The problem? Most brand accounts on these platforms are dead on arrival.
They post bland, generic marketing content that offers zero value. Nobody engages. Nobody cares. They become ghost towns, populated only by spam bots and karma farmers.
Reddit in particular is overrun with low-effort, ChatGPT-generated comments. These are long-winded, sycophantic, and totally useless. They might scrape together some karma, but they don’t build trust or drive interest.
To warm up a Reddit account properly, do the obvious but hard thing: be genuinely useful.
For our Glass Analytics Reddit account, we’ve been active in subreddits like r/GoogleAnalytics, r/Entrepreneur, r/SaaS, and r/MicroSaaS. We contribute thoughtful answers, reply to comments, and upvote valuable discussions. No fluff. Just practical insights and firsthand knowledge.
And it works.
Real engagement → real visibility → real brand awareness.
The same approach applies across platforms. Whether you're building on YouTube, Substack, or Medium, the formula is the same: show up like a human, give a damn, and provide real value. Content is still king, but only if it’s helpful.
Useful posting for the lazy#
I have two tips for people wanting to do this quickly while still having an impact.
-
First, use SuperWhisper or a similar voice recognition tool on your computer.
This allows you to quickly speak responses, making replying to posts much less laborious and frankly as easy as having a conversation.
I've configured SuperWhisper with a custom prompt that also breaks each sentence out into a new paragraph, making it more legible on reddit. -
Secondly, sort posts in major subreddits by "new" and comment there.
Typically, you want as much exposure as possible, and to do this, it helps to be the first meaningful reply on a post that eventually rises to the top of the page.
By being the first, you're far more likely to also be the top comment.
Our Glass Analytics subreddit- still warming this up, but here's a link. Come and post!
